Module 4 challenge | Coursera

Q: You are in the final stages of the usability study for the app you are creating. You are ready to share the insights you have learned with the project stakeholders. How should you share the usability study insights with your stakeholders? Select all that apply. 

  •   Provide a research report to give summaries of the insights.
  •   Use a slideshow presentation to give a high-level overview of the project.
  •   Record an audio explanation of the insights and share it so the stakeholders can listen at their  leisure.
  •   Share a Figma mockup that provides a visual representation of the insights.

Explanation: A comprehensive research report that provides a summary of the results, insights, and suggestions derived from the usability study is absolutely necessary. The purpose of this paper is to offer stakeholders a complete summary that they can refer to and grasp the most important takeaways via. To provide a high-level summary of the outcomes of the usability research, a PowerPoint presentation is an effective solution. Additionally, it provides stakeholders with the ability to visually follow along with important points, insights, and suggestions in a style that is organized.

Q: The usability study presentation for your stakeholders is coming together nicely. You are working on the theme slides. How should your theme slides be constructed? 

  • Use one slide as the title page for each theme. Create a second slide for each theme that lists the theme title, a summary, and the corresponding insights.
  • Use one slide for each theme. List the theme as the header, followed by bullet points that include the supporting evidence.
  • Use one slide to list all of the themes. Create follow-up slides to address the details of each theme.
  • Use one slide for two themes. Create a table for each theme and list the supporting evidence under the corresponding theme in each table column.
Explanation: When presenting each subject, use a single slide as the header page. In order to include the title of each subject, a synopsis of the theme, and the insights that belong to it, you need create a second slide for each theme.

Q: You are creating the usability study presentation and are working on the insights and recommendations slides. You notice one of the insights indicates that a part of the design was preventing participants from completing the main user flow. This must be fixed for the product to work. How should you categorize this insight in the presentation? 
  • Priority Top or PT 
  • Priority One or P1 
  • Priority Now or PN 
  • Priority Zero or P0
Explanation: In most cases, the term "Priority One" (P1) refers to vital problems that have a major influence on the product's usability or functioning. It is of the utmost importance to solve these problems because they have a direct impact on the capability of users to do vital actions on the product or to accomplish key objectives inside the product.

Q: You advise your client that you are finishing up the insights and recommendations slides in the usability study presentation. They ask you to explain the difference between insights and recommendations. What should you tell them? 
  • Insights are the collaborative ideas of the study participants about how they would improve the product. Recommendations are the study participants’ suggestions for action items to fix in the product.
  • Insights are actions you take based on the recommendations from the study. Recommendations come out of the themes you have identified and are tasks the study participants should try again.
  • Insights are observations that help you understand the study participant’s needs. Recommendations are actions you think the stakeholders should take based on the insights.
  • Insights are the UX designer’s opinions on the usability of the project, while recommendations are the suggestions to fix any errors.
Explanation: An analysis of the usability of the product yielded the following observations and results. It is possible to discover user demands, pain spots, habits, and preferences with the assistance of these, which are based on the data acquired. When it comes to understanding why specific problems occur or why people act in a certain manner, insights give a more in-depth knowledge and context.To address the insights that were uncovered, these are particular actions or proposals that have been recommended. To enhance the usability, functionality, or user experience of a product, stakeholders, such as designers or product managers, should consider adopting recommendations. Recommendations are concrete activities that stakeholders should consider following. It is based on the insights that were obtained throughout the research, and its purpose is to either remedy the issues that were found or capitalize on chances for development.

Q: You are rehearsing the usability study presentation with a junior UX designer. You tell a story about a participant, who is gluten intolerant, and how they made the observation that they could not use your bakery app to order pastries unless they could filter for special dietary requirements. The junior UX designer asks you why you included a story in the presentation. What is the best thing to tell them?
  • Stories are relatable and memorable and can help keep the audience engaged. 
  • Stories are used to get positive feedback from the audience.
  • Stories help give the perception to the audience that you are friendly. 
  • Stories are space and time fillers if you are short on content.
Explanation: It is not the primary objective of telling stories to elicit favorable responses from the audience; rather, the purpose of telling stories is to successfully explain ideas. It is not necessary that telling stories gives the impression that you are nice; rather, the purpose of telling stories is to communicate information engagingly. It is not appropriate to utilize stories as a means of filling time and space; rather, they should have a purpose and be pertinent to the material that is being delivered.

Q: You are deciding which insights from the usability study to act on when modifying your design. Which insights should be considered as Priority Zero (P0) to address? Select all that apply.
  •     Any parts of your design that were inequitable or inaccessible 
  •     Any parts that were not visually appealing to some of the users
  •     Any parts of the design that prevented the user from completing the main user flow 
  •     Any parts of your design where users felt tricked, indicating a deceptive pattern 
Explanation: When it comes to user engagement and pleasure, visual appeal is crucial; yet, it may not be as significant as concerns relating to accessibility or practical usability. It is important to address deceptive patterns to preserve confidence and transparency; nonetheless, these patterns often come under a distinct category of priority (for example, P1) unless they directly jeopardize the safety of users or trust in a significant manner.

Q: You are presenting the usability study report to your clients. You have to stand up in front of the clients. There is no podium. What is the best way to stand when giving your presentation?
  • In a power pose
  • With your hands clasped behind your back 
  • With arms crossed in front of your chest 
  • With your hands in your pockets
Explanation: With crossed arms or hands in pockets, power posing may occasionally give the impression of being unduly aggressive or powerful. Additionally, power posing can portray a sense of apathy or a closed-off body language. Therefore, throughout your presentation, you should clasp your hands behind your back to strike a balance between being professional and engaging the audience appropriately.

Q: You are very nervous about the usability study presentation. You know making eye contact is important, but it makes you very uncomfortable. What can you try during the presentation to help direct your eye contact toward the participants? Select all that apply. 
  • Look toward each person, but look directly past at the wall behind them as you scan the audience.    
  • Scan the room and keep your eyes moving from person to person.
  • Shift your gaze from the presentation to the client and then to your notes every few seconds.
  • Look at the client’s forehead instead of directly into their eyes.
Explanation: It is possible to create short eye contact with many people of the audience by using this strategy. However, you should avoid lingering uncomfortably on any one individual. You will feel less scrutinized as a result of this, and it will help you spread your attention more evenly. Taking this method allows you to maintain engagement with the audience while also providing you with opportunities to collect your thoughts and vary your emphasis. In addition to this, it inhibits extended eye contact, which may provide an overpowering sensation.

Q: You are populating the data from the usability study into a presentation. You have a great quote from a study participant that really speaks to the user below. Where should this participant quote be located in your presentation?
  • In the appendix, as additional participant data
  • In the project background, as supplementary information
  • In the themes section with the corresponding theme, as supporting data 
  • In the study details section, as supporting data
Explanation: By including the quotation in the themes portion of your presentation, you guarantee that it will be included in the main body of your presentation, where it will be able to properly explain and stress the most important facts. In addition to providing support for the results that were obtained from the usability research, it assists stakeholders in comprehending the consequences of the study in respect to particularly relevant topics.

Q: You have asked the junior UX designer on your team to present the usability study findings to the client. This is the first usability study presentation they have done. They are nervous about it. What advice should you give this junior UX designer for the presentation? Select all that apply.
  • Walk around the room and stand by different people in the audience. This shows you are engaged and excited about the content.
  • Shift your eye contact to different people in the audience.
  • Be comfortable with pauses in the presentation. Do not try to fill empty space with random words or comments.
  • Do not ramble. Be concise and stick to the main points.
Explanation: Make your way around the room and stand next to a variety of individuals who are in the audience. It demonstrates that you are interested in the material and enthusiastic about it: Walking about excessively may be distracting and is not required for every presentation type, particularly in more formal situations. While it is beneficial to demonstrate involvement, it is not essential for every presentation style. To ensure that the junior user experience designer can provide a confident and successful usability research presentation to the client, it is important to place an emphasis on maintaining eye contact, being comfortable with pauses, and communicating briefly.

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