Module 2 challenge: Build a professional presence | Coursera

Q: Why is it important for UX designers to use a portfolio during the job application process?

  • Because jobs in the creative fields don't accept traditional resumes
  • Because it shows hiring managers examples of work and the skills a designer can bring to the job 
  • Because it’s a great way to start feeling like a part of the UX design community
Explanation: Even while conventional resumes are still utilized in the process of applying for jobs in user experience design, portfolios are often used in addition to resumes in order to present a more comprehensive picture of the candidate's capabilities. In addition, participating in the user experience design community and beginning to feel like a part of it is advantageous for the purposes of learning and networking, but it is secondary to the main objective of a portfolio in the process of applying for a job.

Q: A designer is working on their portfolio. They are exploring how to demonstrate who they are and what makes them interesting. What term describes this content?

  • Personal branding 
  • Past experiences 
  • About me
  • Client testimonials
Explanation: The process of exhibiting a designer's own personality, ideals, and abilities, as well as what differentiates them from other professionals in their area, is known as personal branding. The design philosophy, style, and personality of the individual are all components that are included in an all-encompassing portrayal of their professional identity. 

Q: Personal branding is essential to demonstrating a designer’s values, unique skills, and personality. What are the benefits of creating a personal brand? Select all that apply.
  • A personal brand helps you stand out from the crowd.
  • A personal brand can help you match with companies that share your values.
  • A personal brand allows recruiters and potential employers to understand who you are, and learn about your passions and your strengths.
  • A personal brand allows you to blend in with the rest of the design community.
Explanation: Through the use of a personal brand, you can differentiate yourself from other designers by displaying the distinctive abilities, beliefs, and personality that you possess. It gives recruiters and future employers a greater insight into who you are, what you are passionate about, and what your talents are. Additionally, it assists you in aligning with organizations that connect with your specific beliefs and culture. Because the objective of personal branding is to separate oneself from others rather than to blend in with the rest of the design community, the answer that "A personal brand allows you to blend in with the rest of the design community" is incorrect.

Q: A designer is working on their professional presence online. They’re working on something they can think of like a slogan or tagline. What is this called?
  • Presence statement 
  • Personal statement 
  • Professional statement 
  • Initiation statement
Explanation: The word "personal statement" refers to a slogan or tagline a designer is working on to establish their online professional presence. This may be a slogan or tagline. A designer's personal statement is concise and captures their distinctive value proposition, important abilities, and what they uphold in their professional life. It is a concise and appealing overview that helps make an unforgettable impression on prospective customers, employers, and anyone who may collaborate with you.

Q: Beyond increasing a designer’s visibility, what is another benefit that social media can provide for designers?
  • Help designers obtain certificates in specialized fields
  • Offer designers a platform to critique their own designs 
  • Lead designers to interesting ideas and inspiration
  • Allow designers to train with new tools that colleagues recommend
Explanation: There is a varied community of designers all over the world, and social media platforms are excellent sources of creative material, trends, and new ideas from that group. Designers can remain current with the most recent trends, learn new approaches, and find inspiration in the work of others by following other designers, industry leaders, and design-related groups or hashtags on social media platforms. The consistent exposure of a designer to a diverse range of creative inputs has the potential to dramatically improve both the designer's own work and the creative process.

Q: Which websites help designers enhance and showcase their portfolios? Select all that apply.
  •   Behance 
  •   Medium   
  •   Dribbble
  •   Buzzfeed
Explanation: Medium is largely a medium for writing and sharing articles and blogs; hence, while designers can express their views and processes on Medium, the site is not explicitly designed for showing design portfolios. Buzzfeed is a media and entertainment organization that is well-known for its buzz-worthy content, quizzes, and news. However, it is not a platform that allows users to showcase their design portfolios.

Q: Should designers prepare for potential employers to check their social media accounts during the application process?
  • Yes, potential employers typically check social media accounts to learn about a designer’s outside interests.
  • No, designers don’t need to worry about employers checking social media accounts, since a resume and portfolio are typically sufficient.
  • Maybe, but since it’s not always part of the application process, designers do not need to establish a strong presence on their media accounts.
Explanation: When it comes to the application process, a resume and portfolio are both essential components; nevertheless, employers often look at a candidate's social media profiles to obtain a more complete image of the individual. It is possible to get insights about a designer's personality, hobbies, and how they connect with the design community and the general public via the use of social media. Therefore, it might be useful for designers to maintain a social media presence that is both professional and positive while they are applying for jobs.

Q: How can designers benefit from online UX communities?
  • Communicate with company executives 
  • Share full case studies
  • Get inspiration from other designers
  • Start a design business and file key legal documents
Explanation: It is a great opportunity for designers to see what other people are working on, to keep up with the most recent trends, and to discover fresh ideas and approaches to design difficulties when they participate in online user experience groups. This has the potential to stimulate ideas and lead to the development of novel approaches in their own work.

Q: A designer is working on the “About Me” page on their portfolio site. Which of the following are items they might include? Select all that apply
  • Credentials 
  • Case studies 
  • Contact information
  • Passions 
Explanation: This includes their educational history, certificates, accolades, and any other official recognitions that prove their credentials and skills in the relevant field. To facilitate networking and the pursuit of new employment prospects, it is vital to include several means of communication, such as an email address, a phone number, or links to accounts on social media platforms. When individuals share their own hobbies and passions, it provides a more comprehensive picture of who they are and what drives them, which in turn helps to establish a personal connection with others who visit the website.

Q: Imagine that a designer writes content for their online portfolio. To align with their personal brand, they include friendly, conversational language. They write brief and snappy descriptions and include key details about their professional background. Before they publish, what can they do to ensure the content is as good as it can be?
  • Include quotes from friends acting as clients 
  • Add long descriptive paragraphs to hook readers 
  • Find a trusted editor to review the content
  • Infuse buzzwords and technical terms into the written content
Explanation: To improve the overall quality of the writing, it is beneficial to have a reliable editor examine the text. This may assist in identifying mistakes, boosting clarity, guaranteeing consistency, and giving constructive criticism. To preserve a polished and professional image, this step is quite necessary.

Q: Identify a tip a designer should consider when creating descriptions for their website.
  • Use complicated language 
  • Add jargon
  • Inject personality
  • Include complex depictions of projects
Explanation: The incorporation of personality into descriptions helps to establish a connection with site visitors, which in turn makes the information more interesting and remembered among readers. It provides the designer with the opportunity to exhibit their own voice, style, and approach, which may differentiate them from other professionals working in the sector. Humanizing the information and making it more approachable to the audience are both accomplished via the use of personality, which in turn helps to cultivate a stronger connection and leaves a favorable impression.

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