
- Identify insights that evolve the understanding of users and their needs.
- Follow up with study participants to clarify any of their insights that are unclear.
- Ask your UX design team to validate the data that was collected.
- Group the data into themes.
- You will combine the ideas and draw conclusions for next steps.
- You will document the insights and share them with your stakeholders so they can direct you on next steps.
- You will let study participants know that you need additional insights to validate the initial findings.
- You will tell your UX design team to get started making revisions to the prototype based on the insights.
Explanation: Insights are essential for influencing design choices; however, they may not instantly convert into clear directions for the user experience design team to begin making adjustments. This is a key point to keep in mind. Instead, the insights are used to inform conversations and choices with stakeholders, who then select the necessary actions based on the results that are given.
Q: Your UX design team has agreed to create an affinity diagram to organize and synthesize the data gathered from the usability study. What are the benefits of an affinity diagram? Select all that apply.
- The like themes and ideas can be bundled together.
- The findings are placed in separate locations
- Themes from all of the observations from the usability study can be easily identified.
- It is easy to move the sticky notes, allowing for shifting ideas between themes and categories.
Explanation: Through the use of affinity diagrams, it is possible to organize themes, ideas, and insights that are similar into clusters or categories, which assists in the identification of common patterns and trends. As a result of their ability to visually organize the data, affinity diagrams make it much simpler to see the overall patterns and insights that emerge from this full collection. Sticky notes or digital counterparts that are readily rearranged are usually used in the process of creating affinity diagrams. As patterns and linkages become more apparent during the process of synthesis, this flexibility makes it possible to refine and reorganize concepts according to the new information.
Q: You have collected all of the data from the usability study for your prototype. Now, you and the UX design team need to find the themes from the data. What questions should you ask to help identify the themes from the data? Select all that apply.
- What do the patterns tell you about the product design?
- What common patterns stand out in the data you collected?
- What data points have been clearly influenced by participant bias?
- What immediate iterations should be made to the prototype?
- A strong insight should inspire direct action.
- A strong insight should encourage more debate and conversation about the data.
- A strong insight should address user empathy.
- A strong insight should focus on personal opinions.
- The insights should tie to the research questions to help people understand why the insight matters.
- The insights provide an explanation to the participants who will be dismissed from the study.
- The insights will prove to your stakeholders that the work done in the research plan was valid and worthwhile.
- The insights should confirm the questions you asked about the problem spots in the product.
- 10 to 12
- 10 to 20
- 1 to 3
- 3 to 10
- Add a “general” category to put the overall frustrated sticky notes in.
- Keep them together as they are about the same general idea.
- Create a Venn diagram type shape with the frustration sticky notes in the center.
- Create a sub-category.
- Memory notes
- Sticky notes
- Audio notes
- Note-taking in a notebook
- Throw them away.
- Put them off to the side and refer to them if needed.
- Place them in the category that is the closest relation.
- Contact the participants and ask for clarification.