1. What is earned media?
- Promoted links that appear at the top of a search page
- Digital content that a brand fully controls
- Positive digital exposure generated through personal or public recommendations
- Digital promotion that a brand pays to put online
Explanation: The term "earned media" refers to the awareness and attention that a business obtains as a result of organic efforts rather than paid advertising opportunities. Genuine curiosity, good word-of-mouth, social media sharing, reviews, and media attention all contributed to the overall success of the endeavor. In essence, it is the awareness and exposure that a brand acquires spontaneously as a result of its reputation, quality, or the distinctive offers that it provides. Earned publicity is comparable to the free bonus that you get when people sincerely appreciate and speak about the product or service that you provide.
2. Which of the following factors does a search engine use to rank results? Select all that apply.
- Quality
- Relevance
- Internet speed
- Computer type
3. What search engine optimization (SEO) practice includes identifying common search terms and phrases consumers use to find products or services online?
- Adopting a user-friendly website structure
- Purchasing paid media ads
- Creating quality content
- Conducting keyword research
Explanation: Exactly this is the investigative work that is referred to as "Keyword Research." The process is comparable to deciphering the coded language that individuals employ while searching on the internet. You will be able to optimize your content so that it is in line with what your target audience is searching for if you first determine the searches that are most often performed. This is the first phase in the search engine optimization (SEO) game, which will help you communicate in the same language as your prospective clients and will increase the likelihood that you will be discovered in the huge internet wilderness.
4. What is search engine marketing (SEM)?
- The set of practices designed to increase the quantity and quality of traffic to a website
- The process of generating traffic to a website through paid ads that appear in search engine results
- The process of generating traffic to a website from results that users receive when they perform a search
- The set of practices designed to keep content useful and usable for customers
Explanation: The term "search engine marketing" (SEM) might be thought of as the hip counterpart to "online marketing." Increasing the visibility of websites in search engine results pages (SERPs) via paid advertising is an example of a digital marketing approach that includes promoting websites.
It is the art of utilizing sponsored advertisements to appear at the top of search engine results when someone puts in a relevant query. To put it another way, it is the art of employing paid advertisements. Consequently, your advertisement can be right there, greeting individuals when they are looking for anything that is similar to what you have to offer. It is comparable to purchasing for a VIP ticket that allows you to skip the line in the online wait!
5. Which paid advertising model charges a business every time someone clicks on their ad?
- Maximum-bid ads
- Pay-per-click ads
- Minimum-bid ads
- Third-party ads
Explanation: The "Pay-Per-Click" (PPC) model is the one that you are referring to. When someone takes action and clicks on your advertisement, you will only be charged for it in this reality. It is similar to inviting people to your online party and only paying for those individuals who click to confirm their attendance. You are able to measure just how many inquisitive folks were fascinated enough to give your advertisement a little clickety-click, and it is a cost-effective method of driving traffic to your website.
6. Fill in the blank: Remarketing is an important part of digital marketing because it allows a brand to _____.
- recapture the attention of people who are already interested in the brand
- encourage website visitors to make a purchase before they leave the website
- be more visible to potential customers through search engine listings
- drive website traffic to the brand’s social media channels
Explanation: Remarketing is similar to giving your audience a little prod in the right direction. The ability to reconnect with consumers who have previously visited a brand's website but may not have taken the required action, such as completing a purchase, is made possible by this feature. To fill in the gap, remarketing is an essential component of digital marketing since it enables a company to re-engage with prospective consumers and remind them of the opportunities that they may have overlooked in the past. You might say something along the lines of, "Hey, we're still here, and our awesome stuff is waiting for you!"
7. What is search engine optimization (SEO)?
- A set of practices designed to increase the quantity and quality of traffic to a website
- A website structure that makes it easier for search engines and customers to navigate
- The content and relevance of a keyword or title search
- The pages of results produced when someone performs a search
Explanation: Remarketing is similar to giving your audience a little prod in the right direction. The ability to reconnect with consumers who have previously visited a brand's website but may not have taken the required action, such as completing a purchase, is made possible by this feature. To fill in the gap, remarketing is an essential component of digital marketing since it enables a company to re-engage with prospective consumers and remind them of the opportunities that they may have overlooked in the past. You might say something along the lines of, "Hey, we're still here, and our awesome stuff is waiting for you!"
8. Tracking and analyzing social media conversations and mentions related to a brand is an example of which pillar of social media marketing?
- Analytics and reporting
- Paid social media
- Planning and publishing
- Social listening and engagement
Explanation: One of the most important aspects of social media marketing is the "Social Listening" pillar. One might say that it is similar to having your very own social media spy that listens in on conversations and mentions that are associated with your business. You may obtain a sneak peak into what others are saying about you by monitoring and analyzing these social signals (also known as social signals). Not only is it important to listen to the conversation, but it is also essential to comprehend it, gain knowledge from it, and use the insights gained into the development of your social media strategy. It is the equivalent of having a covert agent working to ensure that your brand is always up to date!
9. Which of the following are advantages of using paid social media ads? Select all that apply.
- Remarketing products
- Serving ads to highly specific customer groups
- Customizing email content for individual subscribers
- Expanding a brand’s reach
10. What is email marketing?
- Focusing on a company’s brand or reputation to increase credibility and loyalty
- Sending messages to a list of existing subscribers to share information, drive sales, or create community
- Creating and publishing content for platforms like Instagram or Twitter to drive engagement and promote a brand or product
- Making a plan for achieving specific goals through online channels to support and advance business objectives
Explanation: When it comes to marketing, email marketing is comparable to a neighbor who comes to visit and brings you information and great deals in your inbox. It is a kind of digital marketing that entails sending emails to a specific audience with the intention of fostering connections, advertising goods or services, and keeping people informed about what is going on.
One of the most direct and personal ways for companies to engage with their audience is via the use of email marketing. This may be done in the form of a newsletter, a promotional offer, or even simply a pleasant hello. It is not enough to just send emails at random; you must also create content that is interesting and engaging, so that it connects with your subscribers and encourages them to keep coming back for more. Therefore, in a word, email marketing is the skill of transforming your subscribers into customers who are devoted to your pen pals!
11. Fill in the blank: Dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history is called _____.
- paid social media
- email personalization
- email segmentation
- spam
Explanation: I see, you've mastered the art of segmentation! You may create tailored VIP sections for your audience by dividing an email subscriber list into smaller, more focused groups based on variables such as interests, geography, or purchase history. This provides your audience with a more personalized experience. This feature, which is known as "Email Segmentation," enables you to personalize your communications with certain groups, so making your emails more relevant and interesting for each of those groups. In other words, it is the same as providing everyone with a front-row seat to the stuff that is most important to them!
12. Which of the following are examples of email personalization? Select all that apply.
- Sending unwanted emails out in bulk to a mass recipient list
- Following up on previous interactions
- Sending messages that match where customers are in the marketing funnel
- Addressing each recipient directly
13. What are the five pillars of social media marketing? Select five.
- Planning and publishing
- Paid social media
- Listening and engagement
- Budgeting and promoting
- Strategy
- Analytics and reporting