1. True or false: The use of advertising to support free or inexpensive content is new in the digital age.
- True
- False
Explanation: Refuted. The use of advertising to fund material that is either free or affordable is not a new concept in this era of digital technology. The use of this method has been widespread for a considerable amount of time, even in more conventional forms of media such as newspapers, radio, and television. For decades, advertising has been an essential kind of revenue source that has been used to balance the expenses of generating and delivering content.
2. True or false: An ad blocker will stop a site from saving a cookie in a browser.
- False
- True
Explanation: Indeed. The ability of a website to save cookies in a browser may be prevented by using an ad blocker. It is common for ad blockers to prevent not just the display of commercials but also the tracking scripts and cookies that are linked with them. These are the tools that websites employ to gather user data in order to conduct targeted advertising.
3. In addition to the settings on a device, some platform specific privacy settings can include:
- Deleting a post
- Turning off incoming messages
- Customizing publicly accessible information
- All of the above
4. Advertising that is relevant to the specific viewer of a page or site is called…
- Data-based Advertising
- Tracked Advertising
- Contextual Advertising
- Per-person Advertising
Explanation: Advertising that is tailored to the particular individual who is seeing a page or website is referred to as "targeted advertising" or "personalized advertising." In order to provide material that is more relevant and suited to the viewer's interests, demographics, and online activity, as well as other criteria, this sort of advertising often takes into account these aspects.
5. In the advertising ecosystem, the regulators and gatekeepers include: (Choose all that apply)
- Advertisers
- Browsers and Device Platforms
- Industry Organizations
- Governments
6. First party data is different from third party data, because…
- Third party data is gathered about a consumer’s browsing habits without them knowing it
- Third party data is information shared between trusted partners
- First party data is available to anyone who owns or manages a website
7. Generally, laws written to protect consumer privacy focus on: (Choose all that apply)
- A consumer’s right to profit from their own data
- A consumer’s right to opt in or out of data collection
- A consumer’s right to know the data that is being collected about them
- A consumer’s right to remove data that has been collected about them
8. There are a number of laws that governments around the world have put in place to protect consumers and their privacy. Some of the most prominent ones are: (Choose all that apply)
- GRDE
- CCPA
- COPPA
- GDPR
9. The GDPR law that regulates the use of consumer data requires that consumers can ask to download the data that was collected about them by websites.
- False
- True
10. In addition to industry self-regulation, most large online platforms and websites have:
- An Internal Watchdog
- A Government Representative
- A Data Policy
11. True or false: COPPA was signed into law to protect children online.
- False
- True
Explanation: Indeed! It is true that the Children's Online Privacy Protection Act (COPPA) was passed into law in the United States in order to safeguard the privacy of children who are less than 13 years old while they are in the digital realm. With the goal of providing parents with control over the information that is acquired from their young children while they are using the internet, the Children's Online Privacy Protection Act (COPPA) sets specific standards on website operators and online services that collect personal information from children. Before collecting, using, or disclosing any personal information from minors, it is necessary to seek the agreement of their parents. A significant piece of legislation, the Children's Online Privacy Protection Act (COPPA) is designed to protect the privacy and safety of children while they are using the internet.
12. VPN stands for…
- Virus Plotting Network
- Virtual Private Network
- Volumes Prioritized Network
- Verified Platform Network
Explanation: The abbreviation for "Virtual Private Network" is "VPN." A private and secure channel for the transfer of data between your device and a distant server is made available by this technology, which enables you to establish a connection that is both encrypted and secure over the internet. When using the internet, virtual private networks (VPNs) are often used to improve users' privacy, security, and anonymity. They are useful for a variety of reasons, including gaining access to material that is prohibited to a certain location, ensuring the safety of online conversations, and shielding sensitive information from listeners or hackers who may be attempting to access it. Have you ever used a virtual private network (VPN)?
13. You can change the tracking setting on most devices to allow or stop an app’s or program’s information gathering about your browsing habits.
- False
- True
Explanation: Unquestionably! It is possible for users of a variety of devices and operating systems to exercise control over tracking settings and to regulate the information that is gathered by applications or programs. There are often choices available under these settings that allow you to restrict or prevent the gathering of data pertaining to your surfing behavior, location, and other personal information. It is possible to improve your privacy by taking control of these settings, which will also provide you with more transparency and control over the way your data works. Taking the time to evaluate and modify these settings in accordance with your individual interests and concerns about privacy is a recommended practice.
14. Data-based advertising allows advertisers to:
- Tailor ads that are more interesting for a consumer
- Tailor ads that a user has requested via survey
- Tailor ads that are built specifically for a consumer
Explanation: However, despite the fact that data-based advertising has advantages in terms of targeting and efficiency, it also raises issues over the safety of personal information and privacy. Within the ever-changing environment of digital marketing, one of the most important challenges is to find a way to strike a balance between successful advertising and preserving the privacy of users.
15. True or false: an advertisement for a running shoe on a running website is most likely a data-based advertisement
- True
- False
Explanation: Indeed! Data-based advertising is probably responsible for the appearance of an advertisement for a running shoe on a website that is dedicated to running. Under these circumstances, the website is most likely making use of data, such as the preferences of the user, the history of browsing, or demographic information, in order to provide targeted advertisements that are relevant to the interests and preferences of the site's users. The goal of data-based advertising is to give consumers with an experience that is more customized and engaging, while simultaneously maximizing the efficacy of advertisements placed by advertisers. Within the realm of digital advertising, this is a technique that is often used.
16. Most free or discounted online content is supported by…
- Online advertising
- Local government
- Creators
- Corporate philanthropy
Explanation: Public relations! Advertising money is often used to finance the majority of free or subsidized content that can be found online. Websites, mobile applications, and other online platforms often provide users with material or services at no cost or at a reduced cost, with the expectation that they may make revenue via advertising. The users of these platforms are provided with access to material or services without having to pay a direct price in exchange for the advertisers that pay for space on these platforms in order to reach the user base of the platform.
17. A tool that can be added to your browser to prevent a website or online server from storing information in your browser is called a…
- VPN
- Cookie blocker
- Ad blocker
Explanation: A tool that may be added to your browser to prevent a website or internet server from keeping information in your browser is often referred to as a "browser extension" or "browser plugin." This tool can be activated by clicking on the "Add" button. The purpose of these extensions is to improve the functioning of your web browser, and they often incorporate features that are linked to privacy and security.
An extension that helps restrict the monitoring and storage of information on websites is sometimes referred to as a "ad blocker" or a "tracker blocker." This extension is a special sort of extension. It is possible that these solutions will assist in preventing certain kinds of adverts and will also prevent third-party trackers from gathering information about your activity while you are online.
18. True or false: The YourAdChoices program was established by the DAA
- False
- True
Explanation: Indeed! The Digital Advertising Alliance (DAA) is the organization that was responsible for establishing the YourAdChoices initiative. YourAdChoices is a program that was designed by the Digital Advertising Alliance (DAA), which is a non-profit organization, with the purpose of providing people with information and choice over tailored online advertising. Users are able to get an understanding of how internet advertising works, examine and control the information that is used for interest-based advertising, and opt out of receiving targeted advertisements from participating businesses via the initiative, which provides a collection of tools and resources offering these capabilities.
19. The advertising ecosystem includes: (Choose all that apply)
- Manufacturers
- Regulators and gatekeepers
- Consumers
- Publishers and partners
20. True or false? Consumers are equally comfortable with advertisers using information they have provided and information that was assumed based on their browsing habits.
- True
- False
Explanation: Refuted. It is possible for consumers to have varying degrees of comfort with the use of information by advertising, and assumptions based on browsing behaviors may be less acceptable than information that is presented explicitly. It is possible that consumers will feel more at ease with advertising that is based on explicit information that they have supplied, since this suggests that they have made a deliberate decision to divulge certain data. On the other side, assumptions that are formed based on surfing behaviors may be seen as intrusive or seem to be less accurate, which may result in issues over privacy. This demonstrates the significance of maintaining trust and respecting user preferences in data-driven advertising by highlighting the relevance of transparency and user permission respectively. With regard to this, what are your thoughts?
21. A good way for a consumer to control their private online data is:
- A VPN.
- Turning off “Tracking” for all apps on their mobile devices.
- Changing the settings of their social media platforms.
- All of the Above
22. True or false, even though it costs more, an advertiser always has an option to directly use a consumer’s personal data.
- True
- False
Explanation: Refuted. It is typically not permissible for advertisers to use the personal information of consumers directly without first obtaining their agreement. Advertisers are required to comply with privacy regulations and ethical standards. Prior to collecting and using personal data, marketers are required to seek express agreement in order to comply with privacy requirements. These restrictions include the General Data Protection Regulation (GDPR) in Europe and other legislation that are comparable in other locations.
Not only does the use of personal data without authorization constitute a violation of privacy rules, but it also has the potential to result in legal repercussions and to cause reputational harm to the advertiser. When it comes to efficiently targeting audiences without directly using personal data, advertisers often have a variety of choices available to them. These possibilities include the use of aggregated and anonymized data, the utilization of contextual targeting, and the honoring of user preferences via opt-in processes.
23. True or false: First-party data is information that a consumer offers directly to a company.
- True
- False
Explanation: Indeed! Indeed, information that is provided by a customer to a business in a direct manner is referred to as first-party data. Firsthand information is gathered from people themselves, often via contacts with a company's website, goods, services, or other direct engagements. This information is received directly from the individuals. The fact that users voluntarily share data, which provides insights into their preferences, activities, and interests, is one of the reasons why it is regarded to be of excellent value.
24. Which EU citizen data right is not included in the General Data Protection Regulation (GDPR)?
- The right to have all the information that was collected and saved about them erased.
- The right to data portability.
- The right to access the personal information received about them.
- The right to not be discriminated against for exercising their rights.
Explanation: Even though the General Data Protection Regulation (GDPR) covers a complete set of data rights for people of the European Union, there is one significant right that is not specifically listed in the regulation, and that is the "right to be forgotten." By exercising this right, which is often referred to as the right to erasure, people have the ability to request that their personal data be deleted under certain sets of conditions.
The right to be forgotten was brought to the attention of the public by a verdict that was handed down by the European Court of Justice in 2014. Since then, it has been further developed via the implementation of guidelines and rulings. Despite the fact that the General Data Protection Regulation (GDPR) does not specifically reference the "right to be forgotten," it does include the idea within the more general right to erasure and the ability of people to have their personal data destroyed under certain circumstances.
25. Which Californian citizen data right is not included in the California Consumer Privacy Act (CCPA)?
- The right to know what information is being collected about them.
- The right to access the personal information received about them.
- The right to prior consent.
- The right to data portability.
Explanation: One of the rights that is not officially listed in the California Consumer Privacy Act (CCPA) is the "right to be forgotten" or the "right to erasure." The CCPA does establish certain privacy rights for customers in the state of California. Individuals have the ability to request that their personal information that is stored by businesses be deleted, which is made possible by the idea of the "right to be forgotten."
Although the California Consumer Privacy Act (CCPA) provides customers in the state of California with the ability to request that their personal information be deleted, the phrase "right to be forgotten" is not officially included in the law. As an alternative, it gives customers the right to delete their data as a component of the more comprehensive privacy rights that are guaranteed to them by the law. According to the right to deletion, customers have the ability to request that their personal information be removed, however there are several exceptions and criteria that must be met.